311 W. Interlake Blvd,Lake Placid, FL 33852

Serving Highlands County since 1982. Insurance to meet your needs.

Auto

We are happy to assist you in selecting the best coverage.

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Home

We get you the right coverage for the right price.

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Business

We offer free quotes and dedicated personal service.

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Testimonials

May 19, 2024

Laura is amazing! My homeowners insurance was not being renewed and was about to expire. I called Laura in the late afternoon on a Friday before a holiday weekend, and in 2 hours she got me a new policy. It’s hard to find someone as dedicated to helping clients as Laura is.

March 29, 2024

Gaby is very responsive. Great home town vibe. Excellent service.

February 17, 2024

By far the best insurance agency in Highlands County! Been a client for years and they never disappoint. Everyone is so welcoming and friendly. They actually care about their clients. I strongly recommend getting your insurance here!

October 11, 2021

Great caring and honest people work here! My dad was wrongful quoted for a commercial insurance at a different place. I reached out to First Insurance and Lizette started working on the situation right away. They explained everything clearly. Best place in town for insurance purposes, won’t go anywhere else!

June 30, 2019

Have worked with them for over 40 years and would recommend them to anyone. All ways looks after their customers and not just going after new ones and forgetting their existing ones.