311 W. Interlake Blvd,Lake Placid, FL 33852

Serving Highlands County since 1982. Insurance to meet your needs.

Auto

We are happy to assist you in selecting the best coverage.

Get a Quote

Home

We get you the right coverage for the right price.

Get a Quote

Business

We offer free quotes and dedicated personal service.

Get a Quote

A Hometown Insurance Agency that Focuses on You

Hometown Service

Feeling as though you are just a number can be confusing and stressful. At First Insurance, we provide personalized and focused attention to each of our clients and their needs. Our knowledgeable agents are dedicated to providing the hometown service you know and trust.

Individualized Insurance

We strive to offer the best value for our customers by providing the coverage they need and the service they deserve. Do you know how your policy will respond when life throws you a curve ball? Don’t wait until it’s too late! Let’s work together to create a plan to protect the things that matter most in your life.

Contact us and we will do our best to start saving you money today.

What Our Clients Say Testimonial Review Stars

Laura is amazing! My homeowners insurance was not being renewed and was about to expire. I called Laura in the late afternoon on a Friday before a holiday weekend, and in 2 hours she got me a new policy. It's hard to find someone as dedicated to helping clients as...

-Suzan Waks

Gaby is very responsive. Great home town vibe. Excellent service.

-Steve Bagdanovich

By far the best insurance agency in Highlands County! Been a client for years and they never disappoint. Everyone is so welcoming and friendly. They actually care about their clients. I strongly recommend getting your insurance here!

-Kyle W.

Great caring and honest people work here! My dad was wrongful quoted for a commercial insurance at a different place. I reached out to First Insurance and Lizette started working on the situation right away. They explained everything clearly. Best place in town for insurance purposes, won't go anywhere else!

-Rosio

Have worked with them for over 40 years and would recommend them to anyone. All ways looks after their customers and not just going after new ones and forgetting their existing ones.

-Stanley Bentz

Leave Us a Review

The greatest testament that our customers can provide is by sharing their experience.

View More
American Integrity Logo
American Strategic Logo
American Traditions Logo
Auto-Owners Logo
Bankers Logo
Bristol West Logo
Citizens Logo
Edison Logo
FCBI Logo
Florida Peninsula Logo
Foremost Logo
FUBA Logo
Homeowners Choice Logo
LoggerHead Logo
Manatee Logo
Progressive Logo
Security First Logo
Slide Logo
Summit Logo
Tower Hill Logo
Universal P&C Logo
US Assure Logo
Wright Flood Logo